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February 28, 2018
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Pro Spotlight: Stage Your Home for a Successful Sale

Who: Becky Lewis, Interior Designer & Home Staging Expert

In her own words: “Many people believe that leaving a home vacant provides the best opportunity for buyers to imagine themselves living in the home. In fact, the opposite is true.”

If you’re thinking of selling your home — and especially if you’re planning to move before you sell — take note: Only 10 percent of individuals have the ability to visualize an empty space as furnished.

“The other 90 percent need some clues on how to arrange a new home,” Lorelie Lewis says.

She owns her own interior design business, a company that works with homeowners and real estate agents to stage homes for sale.

 

Inspired by collaboration. “I love helping homeowners and Realtors sell homes quickly, for top dollar,” Lewis says.

“My passion is seeing homes sell because of the collaborative, creative effort by our talented team, from the sales staff to the movers to the staging designers.

We’re all working toward a common goal.”

 

Solutions through staging. “Many homes have issues that need to be overcome through staging,” Lewis says.

“Whether it’s poor or dated architecture, clutter or colors that violate the senses, things can often be mitigated with intentional staging.

I have a sense of great accomplishment when we’ve solved a problem for our clients.”

Stage your home to sell using the tips from Lewis below.

 

  1. Clear the Clutter

Begin by removing items from rooms that are small in scale, Lewis says.

“Items like baskets, low shelving units and stacks of books are distractions and take up visual space in a buyer’s impression of the home,” she says.

“The more floor space that’s visible, the bigger a room feels — especially in closets.”

 

The clean lines and lovely countertops in the traditional Newmarket kitchen seen here needed to be the focus, Lewis says.

“Instead of filling the counter with unnecessary kitchen items, we enhanced it with a large tray, which anchors the other select accessories.

Buyers’ eyes aren’t left wandering over a countertop lined with items that take up counter space.”

 

  1. Freshen Up Your Walls

Paint your walls and trim a neutral color before putting your home on the market.

“Walls get dirty, dingy, bumped and bruised,” Lewis says.

“A newly painted interior tells buyers that painting won’t have to be done once the home is purchased. Keep it neutral; give no reason for objections.”

This traditional condo in Markham looked dated and needed a fresh, on-trend look.

“We painted all the walls Agreeable Gray by Sherwin-Williams and gave the trim a fresh coat of white” — Lewis’ favorite color combination — “and the home felt new again.

  1. Focus on Flow and Scale

Traffic flow and room arrangement matter greatly in a buyer’s perspective of a home’s livability.

“Buyers shouldn’t bump into furniture as they view the property,” Lewis says.

“It’s important to keep a traffic-flow aisle through each room of the home.

Any frustration or confusion leaves them with a negative impression, which can hinder a sale.”

 

Previously, this traditional Etobicoke home felt cramped and cluttered, Lewis says.

We moved the oversized white table from the smaller breakfast room into the dark, large dining room to lighten up the space, so potential buyers saw a bright, open room.

And the breakfast room looks more spacious with a smaller table.”

 

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